Outsider Collection

For my brand’s latest release, I designed the Outsider Collection, a line of three unique items that challenge the conventional norms of fashion. The goal was to create pieces that stand out and aren’t commonly found in the market. Each design was carefully crafted by me, with close attention to detail, from sketching the initial concepts to working directly with suppliers to ensure the highest quality and the exact look I envisioned.

The collection was brought to life through a series of photoshoots at the beach in Oostduinkerke, where I also developed the creative direction for the shoots, including a concept involving an iron to add a surreal and playful touch. I handled every step of the process, from photo editing to achieving the desired visual outcome, and managed the marketing efforts to launch the collection. The Outsider Collection showcases not only my design skills but also my ability to oversee a project from conception to completion, ensuring that every detail aligns with the brand’s vision.